Key Responsibilities
• Develop and execute monthly trade schemes and on-pack promotions
• Drive channel partner engagement and loyalty programs
• Develop sub-channel visibility and asset deployment strategies
• Improve promoter efficiency and field-force productivity
• Analyze sales metrics such as ECO, TLSD and productivity
• Drive NPI launch planning and execution
• Identify market trends and new business opportunities
• Manage trade marketing activities across General Trade outlets
• Work closely with business heads and cross-functional teams
• Monitor competition and the changing business environment

💰 Financial & Commercial Ownership
• Own General Trade budgets covering schemes and visibility
• Manage sales and operating budgets
• Track efficiency and ROI of trade investments and promotions
• Support volume and value objectives for the assigned channel
• Strong commercial acumen with P&L exposure preferred

🎯 Candidate Profile
✔ MBA / PGDM from a Top B-School
✔ 5–6 years of total experience
✔ Minimum 4 years of FMCG General Trade Sales experience
✔ 1–2 years of Trade Marketing experience preferred
✔ FMCG experience is mandatory

❌ Telecom experience will not be considered
✔ Strong understanding of GT sub-channels
✔ Entrepreneurial mindset and commercial flair
✔ Strong planning, budgeting and negotiation skills
✔ Excellent stakeholder and cross-functional management skills