Posted 2 years ago

Job Description:

Sales Focus

  • Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms for all brands.
  • Sales target setting and monitoring for Distributors, SR s at a beat level.
  • Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations.
  • Sales projection for distribution business.

Area & Business Planning

  • Identify potential towns & appoint distributors in line with business strategy.
  • Plan & allocate SR s basis market potential.
  • Formulate & execute the secondary sales plan – Area wise, distributor wise, brand wise, SKU wise.

Distribution Management

  • Ensuring quality of market coverage through effective use of SR’s and distribution network.
  • Develop and ensure implementation of Distribution plan across distributor territories.
  • Ensure category availability, visibility & freshness (Stock rotation).
  • Ensure that the SRs are servicing the market for breakages & stock destruction.


  • Daily activity report.
  • SA/SR Productivity reports on area performance.
  • Retail Audit & Retail Universe update.
  • Expense Statement.

Skills required

  • Graduate/Post Graduate with good communication skill in English & Hindi,
  • Candidates should have good mathematics Calculation
  • 3-5 years of experience in Food & FMCG company
  • Good Knowledge of Food & FMCG markets in required locations

Job Features

Job Category

FMCG, General Trade, Sales


4 LPA to 5 LPA

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